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Measuring Design Changes
Website updates don't always have to be a complete redesign to make a big difference. In this issue of Codename MORE™ we turn our focus to our own website and some refinements that we've recently made.
In addition to general content updates, including adding new case studies, we studied our site statistics and viewer habits to learn where we could improve site performance with the goals of reducing bounce rate, and increasing visitor time-on-site and page views. In the article we review the goals and reasons for the change, and the effects that we realized since launch.
Full Article on Current: Measuring Design Changes
Keep reading below to see recent projects design news from stressdesign.
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Featured solutions from stressdesign |
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Hungerbear.com
In 2009, Food Bank of Central New York developed Hunger Bear as a way to clarify the link between hunger in the community, and the types of things that most help the Food Bank continue to do good work. What began as a television and radio ad campaign, Food Bank approached stressdesign with how to continue to spread the word about hunger and how to promote the Hunger Bear. We helped Food Bank launch an e-commerce website, where visitors can buy their own Hunger Bear as a teaching tool, a reminder and a mascot to eliminate hunger.
View HungerBear.com, or read more at stressdesign.
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Everson Museum of Art
In 2010, the Everson Museum of Art introduced The Edge of Art: New York State Artists Series as an alternative to the traditional Biennial Exhibition. Stressdesign worked with Everson Museum of Art this unique exhibit series that spans the 2010 calendar year. The Edge of Art series is a year-long series of 4 discreet events intended to bring attention to artists and designers from across New York State. Read more at stressdesign
Gamble Associates
Boston area architecture firm Gamble Associates approached stressdesign to help them take their new company online. We worked with the firm to evolve their existing identity into an online platform for sales and communication. We built and hosted a content managed website to allow Gamble Associates an easy way to keep their site current. The site features critical writings recent studio news, and a robust portfolio section featuring the firm's work from International efforts to Community Planning to Small Scale solutions. View Gamble Associates
, or read more at stressdesign
Schedule a meeting
Setster is an online tool for making appointments via the web. We've been using setster for a couple of months, and find it to be a great way that makes finding available times that work for everyone quick and easy.
If your business, college or organization is interested in learning how stressdesign can develop a brand communication solution for your organization. Use the setster widget — it's that red button— as seen throughout our website to arrange an appointment. We'd be happy to meet with you. Click the red button to begin, find a time that fits your schedule, complete your information and click confirm to schedule. We'll follow up with a confirmation within 24 hours. Stressdesign is open for business Monday through Friday, 9 a.m. — 5 p.m.
Coming Up + More
With the holidays, and 2011 right around the corner we're setting our sites on a strong finish to 2010 and some juicy new projects set to launch in 2011. If you're not already connected with us on Facebook, don't forget to like us and suggest to your friends. You can forward this message to someone at your organization who's not on our list.
If you're into design books, you'll see stressdesign published in new titles from Rockport Publishers including Best of Business Card Design 9, a new book from LogoLounge: Master Library, Volume 2: 3,000 Animal and Mythology Logos, and American Corporate Identity 2009.
Thanks for reading.
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